Brand Kit
Overview
This page contains the official GX Exchange brand assets, color palette, and usage guidelines. All partners, integrators, and community members should use these resources when representing the GX brand.
Logo
The GX logo consists of the wordmark “GX” with an accent dot. The logo should always be displayed with adequate clear space and never modified, stretched, or recolored outside the approved palette.
Logo Variants:
| Variant | Use Case | Background |
|---|---|---|
| Primary (Dark) | Light backgrounds | White / Light |
| Primary (Light) | Dark backgrounds | Black / Dark |
| Monochrome | Print, single-color contexts | Any |
| Icon Only | Favicons, small spaces | Any |
Color Palette
Primary Colors
| Color | Hex | Usage |
|---|---|---|
| GX Black | #000000 | Primary text, headings, borders |
| GX White | #FFFFFF | Backgrounds, reversed text |
| GX Green | #00D4AA | Accent, positive actions, success states |
Secondary Colors
| Color | Hex | Usage |
|---|---|---|
| GX Cyan | #0891B2 | Links, informational elements |
| GX Dark Green | #1A7A3A | Positive values, profit indicators |
| GX Amber | #B8860B | Warnings, caution states |
| GX Red | #DC2626 | Errors, negative values, loss indicators |
| GX Purple | #7C3AED | AI features, premium tiers |
Neutral Colors
| Color | Hex | Usage |
|---|---|---|
| Gray 900 | #1A1A1A | Dark backgrounds, code blocks |
| Gray 600 | #666666 | Secondary text |
| Gray 400 | #999999 | Tertiary text, labels |
| Gray 200 | #E0E0E0 | Borders, dividers |
| Gray 100 | #F5F5F5 | Light backgrounds, cards |
Typography
| Element | Font | Weight | Size |
|---|---|---|---|
| Headings | Helvetica Neue / Inter | 700-800 | 28pt - 13pt |
| Body | Helvetica Neue / Inter | 400 | 10.5pt |
| Code | SF Mono / Fira Code | 400 | 9pt |
| Labels | Helvetica Neue / Inter | 700 | 9pt uppercase |
Usage Guidelines
Do:
- Use the official logo files provided in the brand kit
- Maintain the minimum clear space around the logo
- Use approved color combinations
- Reference GX Exchange by its full name on first mention
Do Not:
- Modify the logo shape, proportions, or colors
- Place the logo on busy or low-contrast backgrounds
- Use the GX brand to imply endorsement without permission
- Create derivative logos or combine with other brand marks
Download
Brand assets are available for download at gx.exchange/brand. The package includes:
- Logo files (SVG, PNG at 1x, 2x, 4x)
- Color palette (Figma, Sketch, Adobe)
- Typography specimens
- Social media templates